Stakes and Opportunities
To understand what is at stake, all you have to do is open your eyes and look at the world to see that each sector of the economy has a responsibility when it comes to our deteriorating environment. Tourism, as the world’s number one industry, has a duty to lead the way by continuing to increase awareness.
As a tourist destination that enjoys the benefit of an area of outstanding natural beauty, our strength in Megève is that we understand how necessary the protection, reasonable use and enhancement of our resources are. We know that they are inseparable from the durability of our tourist activity.
As for the opportunities, we need to develop a new approach when dealing with leisure activities and to redefine tourism’s guidelines not only for visitors, but also for those in the trade. Responsible tourism is the key to these new guidelines. It is suited to our upmarket positioning, and provides a source of new opportunities to meet the changing needs of our customers, who are increasingly trying to give their leisure activities some kind of meaning.
«visitor-related» opportunities
Make the most of your leisure time activities
With the aim still being pleasure, each individual makes the most of his leisure time activities while at the same time complying with environmental protection criteria.
Exercice your freedom of choice
Responsible tourism allows you to choose your destination in accordance with your likes anddislikes and your lifestyle.
Contribute to development
Influence the introduction of a responsible approach in tourist activities.
Adhere to a trend by opting for responsible tourism, the visitor helps to develop a consumption pattern dedicated
to ethics and respect for the environment.
«Trade-related» opportunities
Improve customer satisfaction Environmental responsibility is featured among the most important satisfaction factors for a new clientele sensitive to environmental aspects.
Improve the image customers have of players in the tourist industry
A responsible approach is one way to increase the esteem and recognition customers have for tourism companies.
Bring staff together around a new project
This approach also affects employees, who feel concerned by the challenge it represents. It is a company project that motivates and involves staff.
Preserve Megève’s st rengt h of appeal
The area’s abundant natural and cultural heritage, quality of life and the beauty of its scenery are major assets for tourism in Megève. Stand out in comparis on to rival companies and destinations
Benefiting from an outstanding natural and cultural environment may be an asset, but showing that you are actively protecting it is a new approach that few tourism companies and areas have adopted.
Cut operating costs and manage expenses better By making an effort to reduce your consumption of natural
resources, water and energy. Such approaches are also important with regard to environmentally conscious
customers.
